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138th Canton Fair Fabrics development

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138th Canton Fair Fabrics development

November 8, 2025
Latest company case about 138th Canton Fair Fabrics development
Zhiyue Textiles will introduce a new jacquard velvet fabric series targeting the Middle East market at the 138th Canton Fair.

Hangzhou, China - Hangzhou Zhiyue Textiles Co., Ltd. is a company specializing in the production of interior decoration fabrics. The company will showcase its latest research and development achievements at the upcoming 138th Canton Fair. The focus of the company will be on a series of new jacquard velvet fabrics, which have been meticulously designed to meet the aesthetic preferences and functional requirements of the Middle East market.

The development process of this series began with an in-depth study of the design traditions of the Middle East. The R&D team analyzed various iconic patterns, including complex geometric patterns, flowing Arabic patterns, and ornate floral patterns. The challenge was to apply these traditional elements to a soft and luxurious velvet surface, creating fabrics with cultural connotations and a modern feel.

"Our goal is to achieve a perfect balance between visual effect and tactile comfort," explained a senior designer from Zhiyue Textiles. "We invested in advanced electronic jacquard looms, which can achieve extremely high precision and fineness when weaving complex patterns. This technology enables us to create rich and deep textures, thereby highlighting the luxurious characteristics of velvet."

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One of the key aspects of this design lies in color matching. The team carefully selected a series of deep and rich tones, such as royal blue, emerald green, wine red, and gold, which are core elements in Middle Eastern interior design. Special attention was paid to color fastness to ensure that the fabric maintains its bright color even in sunny environments.

In addition, the performance of this velvet has been enhanced. These fabrics have undergone specific treatment processes to enhance their durability and compressive strength, making them suitable for the common high-frequency residential and hotel environments in the region.

Visitors to the 138th Canton Fair can visit the Zhiyue Textiles booth to experience this new jacquard velvet series. Company representatives will be on site to answer questions about the possibility of custom design and related technical specifications.

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