Hangzhou Zhiyue TEX Unveils New Office & Showroom, HOMELIKE Embarks on Fresh Development Journey
Hangzhou Zhiyue Import & Export Co., Ltd (HANGZHOU ZHIYUE TEX), a professional manufacturer and exporter focused on home upholstery fabrics under its independent brand HOMELIKE textile, has officially moved into a brand-new integrated office and sample showroom space. The upgraded physical space not only optimizes daily office operation efficiency, but also builds a more immersive fabric display experience platform for global partners, marking a key milestone for the company in brand upgrading, product presentation and international market layout.
1. Immersive Fabric Showroom: Upgrade the Visual Experience of Home Textile Materials
The core highlight of the new premises lies in the meticulously designed full-scenario fabric exhibition area. The brand arranges solid color functional sofa fabrics, artistic printed jacquard fabrics, multi-series color cards and cushion matching samples in classified hanging display racks.
From low-saturation earth tone solid chenille fabrics that fit modern minimalist home style, to retro leopard print, geometric jacquard, abstract pattern printed fabrics for personalized home decoration, all fabric textures, thickness and surface tactility can be touched and inspected up close by customers. The space collocates log-style display stands, green plants and soft ambient lighting, abandoning the traditional rigid sample warehouse mode. It combines commercial display with aesthetic home atmosphere, allowing overseas purchasers, interior designers and furniture factory clients to quickly match fabrics with home design styles in a real cozy scene, greatly improving the efficiency of sample selection and order confirmation.
2. Abundant Product Matrix Display: Manifest Supply Chain Strength of Zhiyue Textiles
The new showroom completely presents the company’s full-category product layout. The product portfolio covers thickened wear-resistant plain sofa fabrics, high-density jacquard velvet, decorative printed fabrics, matched cushion fabrics and supporting color scheme color cards, covering mainstream demands of sofas, soft bags, cushions, curtains and other home soft furnishings.
Various grammage specifications (350gsm to 480gsm mainstream conventional weights) of functional fabrics are all available in physical samples. Rich color systems ranging from warm caramel, earth brown, retro red to fresh forest green, neutral cream color satisfy the customization needs of European, Middle Eastern, Southeast Asian and other regional home markets. The centralized display of the complete product system intuitively shows Hangzhou Zhiyue TEX’s stable production capacity, rich research and development ability of new patterns and flexible color matching service capability to global customers.
3. Brand Image Iteration: HOMELIKE Textile Build High-End Brand Recognition
HOMELIKE textile, the exclusive home textile brand owned by Hangzhou Zhiyue TEX, realizes unified brand visual landing in the new space. The unified brand logo is printed on sample tags, display card holders and space visual walls throughout the exhibition hall, with warm and simple space decoration style highly matching the brand’s positioning of "comfortable, high-quality, stylish home fabrics".
The upgrade from the old office space to the new integrated showroom & office realizes the standardized shaping of the HOMELIKE brand image. In international business communication, a standardized and aesthetic physical exhibition hall becomes an intuitive business card for the brand, helping the company deepen high-end brand impression among overseas importers and distributors, and lay a foundation for long-term brand overseas dissemination.
4. Office & Exhibition Integrated Layout: Empower Efficient Global Foreign Trade Service
The new site adopts an integrated layout of office area and sample exhibition area. Business negotiation, sample viewing, fabric testing, order communication and daily office work are realized in the same space. For overseas customers who come to China for field visits, one-stop services including fabric viewing, sample cutting, technical parameter communication and business negotiation can be completed efficiently on site. Meanwhile, the optimized office layout improves internal team collaboration efficiency in production docking, order follow-up, logistics arrangement and after-sales service.
As an enterprise deeply engaged in the export of home upholstery fabrics for years, Hangzhou Zhiyue TEX relies on the new space to further optimize the whole service chain from sample development, bulk production to international delivery, better responding to the customized procurement demands of global furniture brands and soft decoration engineering clients.
The relocation to the new office and showroom is not only an update of the company’s physical space, but also a concrete manifestation of Zhiyue Textile’s steady growth in business scale and brand development. In the future, relying on the new immersive display platform, HOMELIKE textile will continue to invest in the research and development of environment-friendly, wear-resistant, high-value home fabrics, keep enriching pattern design and color trend development, provide more competitive fabric products and intimate supporting services for global partners, and steadily expand the international market influence of Hangzhou local home textile export enterprises.
